Korean automaker Kia, right here at Richardson along with its partner Hyundai, represent the fourth largest automotive entity in the world. Hyundai is the clear leader in this relationship, but Kia has several products of its own that make this upstart automaker one worth watching.
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Kia has an image problem. Well, not really. The South Korean automaker is often found in the shadow of Hyundai, the automotive giant which owns a significant chunk of the company. Kia is actually part of the Hyundai Kia Automotive Group, which is based in Seoul and the two automakers share several platforms for various models.